SEO and PPC Training

Teaching you how to build real, measurable results

Search engine optimisation and pay-per-click advertising both play a critical role in online growth. When managed correctly, they work together to increase visibility, drive qualified traffic and generate consistent leads.

I provide hands-on SEO and PPC training that focuses on what actually delivers results. This is practical training built around your website, your campaigns and your business goals.

Need a boost from your online platforms?

Who this training is for

This training is designed for:

Business owners who want control over both organic and paid traffic
Marketing teams looking to improve performance without relying on agencies
In-house teams that need up-to-date SEO and PPC knowledge
Start-ups that want to build strong digital marketing foundations

If your website or campaigns are not delivering consistent results, this training will address the gaps.

What you will learn

Every session is structured around the areas that directly impact performance across both SEO and PPC.

Keyword research that drives traffic

Keyword research underpins both SEO and PPC success. I will show you how to:

Identify high-value search terms
Understand search intent
Target keywords that lead to conversions

You will leave with a clear strategy that supports both organic rankings and paid campaigns.

On-page SEO that improves rankings

On-page optimisation is where many sites fall short. I will guide you through:

Structuring pages for search engines and users
Writing content that ranks and converts
Optimising titles, headings and internal links

Each recommendation is applied directly to your website.

Technical SEO without the complexity

Technical issues can limit performance. I simplify the essentials:

Site structure and crawlability
Indexing issues and how to fix them
Page speed and performance improvements

You will understand what matters and what can be ignored.

Content that competes in search

Content must outperform what already exists. I will cover:

How to analyse competing pages
Structuring content for authority and depth
Creating content that earns visibility over time

This ensures long-term organic growth.

Link building that works today

You will learn:

How to earn high-quality links
Outreach strategies that deliver results
What to avoid to protect your site

This supports sustainable SEO performance.

PPC setup, optimisation and performance

Structure campaigns for control and efficiency
Write adverts that attract clicks and conversions
Select the right bidding strategies
Manage budgets effectively
Analyse performance data
Refine targeting and keywords
Reduce wasted spend
Increase conversion rates

SEO and PPC training at your premises

I visit your premises and deliver hands-on training tailored to your team and your business. This includes both SEO and PPC, allowing you to build a complete understanding of how to generate traffic through organic and paid channels.

Working directly within your environment means the training is immediately relevant. Your team applies what they learn in real time, using your own website, campaigns and data.

Remote training via video call

If an on-site visit is not suitable, the training can also be delivered via video calls. This provides flexibility while still covering all key areas of SEO and PPC, allowing sessions to fit around existing schedules and team availability.

However, in-person training at your premises typically leads to better outcomes. Being on-site allows for deeper collaboration, quicker implementation and a more focused learning environment. It also creates more opportunities for hands-on guidance, real-time discussion and tailored support based on your team’s day-to-day processes and marketing activity.

How my training works

How the training is delivered

The training is structured to ensure it is practical, focused and aligned with your goals.

Initial video consultation (free) to understand your requirements
One-to-one sessions for focused support
Team workshops for shared learning
On-site training delivered at your premises
Remote training delivered via video call when required

Each session is built around your current performance, ensuring no time is wasted on irrelevant material.

Why this training is different

Many courses rely on outdated or generic information.

This training is based on current, real-world experience across both SEO and PPC.

I focus on:

Clarity over jargon
Strategy over guesswork
Results over theory

You will understand not just what to do, but why it works.

What you can expect after training

After completing the training, you will be able to:

Improve organic rankings with confidence
Build and manage PPC campaigns effectively
Identify opportunities to increase traffic and conversions
Reduce wasted spend in paid campaigns
Develop a long-term digital marketing strategy

Your decisions will be based on data and proven methods, not assumptions.

Get started with SEO and PPC training

If your goal is to improve visibility, attract the right audience and grow your business, this training will give you the skills to do it properly. Start with a free initial video consultation to discuss your requirements and plan the most effective training approach for your business.