SEO Consultant Preston - Google PPC Manager

Case for the defence

Why we can help you

Most businesses don't have a traffic problem, they have a strategy problem. I fix that.

Over two decades of hands-on SEO and digital marketing experience

Proven track record working with UK brands and competitive industries

Deep understanding of Google's ecosystem and how it really works

Focused on ROI, not vanity metrics

Straight-talking, no-nonsense approach to growth

Bespoke SEO consultancy strategies

SEO training, onsite and offsite, one-on-one or team training

Google PPC expert, I know what to avoid and how to get the best quality campaign

Certified to assist your business

Published authority

We don't pitch for coverage. We already have it.

Most agencies promise relevant outreach and then pitch cold, hoping something lands. We come at it from the other side: we hold content authorship on major publications online including Yahoo, Yahoo Finance, MSN, Real Business and Business Advice. That means we can place well-written, genuinely useful content in front of large, established audiences - and secure the kind of authoritative outreach that can help drive engagement and send real traffic your way.

Real readers, not just link equity

These placements put you in front of large, engaged audiences, so the article earns traffic and brand awareness in its own right, not only an SEO benefit.

If you want your business seen on the sites your customers already read, get in touch to discuss.

Get to know Graig

The dossier

Our expertise

Channels that actually impact revenue

SEO (search engine optimisation)
PPC (pay-per-click advertising)
WordPress development & optimisation
Social media strategy & campaigns
Analytical reporting & data-driven decision making
Content for PR, blogs, articles, products and services

Why use us

The credentials behind the results

20+ years experience in SEO services for Google
Google Ads, Analytics and Conversions certified
Real success stories and case studies
Personal account management
We become part of your team
5 Star - Rated Excellent!

Due diligence

What we check, and what we check it with

Every engagement starts with the same audit, run with the same industry-standard software. Nothing here is guesswork and nothing is taken on trust - if we tell you something is wrong with your site, we can show you exactly where we found it.

Screaming Frog

A full technical crawl of every URL on the site: redirect chains, broken internal links, duplicate or missing titles and descriptions, orphan pages and canonical conflicts. This is the first thing we run on any new site.

Ahrefs

Backlink profile and link quality, plus the competitor gap - which terms rival businesses rank for that you do not, and what it would take to close it.

Semrush

Keyword research and visibility tracking with full position history, so we can tell a genuine ranking movement apart from an algorithm wobble.

Google Search Console

The only source of real query data. Index coverage, impressions, click-through rate and any manual actions, straight from Google rather than estimated by a third party.

Google Analytics 4

What visitors actually do once they land. We report on enquiries, conversions and revenue - not sessions, which tell you very little on their own.

Google Tag Manager

Clean, structured event and conversion tracking, properly configured. Every other number on this list is only as reliable as the tracking underneath it.

Copyscape

Every piece of content checked for duplication and plagiarism before it publishes. Nothing goes live on your domain that could put it at risk.

The tools are the easy part

Any consultancy can buy the same subscriptions, and most of them list the same logos. What matters is knowing which number is a real problem, which is noise, and what to do about it. That comes from twenty years of running these checks, not from the software licence.

We run this audit before we quote, not after you sign. If the work is not going to pay for itself, we would rather tell you at the start.

Request an audit

Consultant or agency

What an SEO consultant gives you that an agency cannot

Plenty of agencies do good work. But an SEO consultancy is a different arrangement, and for most small and mid-sized businesses it is the better one.

You deal with the person doing the work

No account manager relaying your questions to a junior you never meet. The person who audits your site is the person who answers the phone.

No billable hours to protect

Agencies have teams to keep busy. If your budget is better spent on one technical fix than on a monthly retainer of content nobody reads, we will say so.

Twenty years in one pair of hands

You are not getting a strategy signed off by a senior and handed to someone six months into the job. The experience you are paying for is the experience doing the work.

We will tell you when the answer is no

If search is the wrong channel for what you sell, or the timescale you need is not realistic, you will hear it before you spend anything rather than six months in.

Common questions

SEO consultancy - frequently asked questions

What does an SEO consultant actually do?

An SEO consultant works out why a website is not getting the search traffic it should, and fixes it. In practice that means a technical audit of how the site is built and crawled, research into what your customers actually search for, work on the content and structure of your pages, building genuine authority through links and coverage, and measuring the result against enquiries rather than rankings alone. A consultant advises and carries out the work directly, rather than managing a team who do it for you.

What is the difference between an SEO consultant and an SEO agency?

An agency gives you an account manager and a team, with your work usually split between several people of varying experience. A consultant is the person doing the work. You get direct access, decisions made quickly, and no internal resource that needs keeping occupied - which tends to mean more honest advice about where your budget is best spent.

How much does an SEO consultant cost in the UK?

It depends on the size of the site, how competitive your sector is and how much is already in place. Some businesses need a one-off technical audit and a plan they can run themselves; others need ongoing work every month. We quote after the initial audit, so the figure reflects the actual state of your site rather than a standard package price. Get in touch and we will tell you what the work involves before you commit to anything.

How long does SEO take to show results?

Technical fixes can show within weeks. Competitive rankings and sustained traffic growth usually take three to six months to become clear, and longer in difficult sectors. Anyone promising first-page rankings in thirty days is either targeting terms nobody searches for, or doing something that will cost you later.

Do you only work with businesses in Preston and Lancashire?

No. We are based in Preston and work with businesses across the UK and Europe. Most of the work is done remotely, and we are happy to meet in person where it helps.

Can you work alongside our existing marketing team or agency?

Yes, and it is a common arrangement. We often work as the specialist alongside an in-house marketing team, or audit and advise on work an existing agency is delivering. We are not precious about who implements what, as long as it gets done properly.

What tools do you use for SEO audits?

Screaming Frog for technical crawling, Ahrefs and Semrush for backlinks, competitor analysis and keyword research, Google Search Console and Google Analytics 4 for real query and conversion data, Google Tag Manager for tracking, and Copyscape to check content for duplication before it publishes.

How will I know the work is actually being done?

You get reporting that shows what was changed, what moved, and what it produced in enquiries - not a list of rankings with no context. You also keep full access to your own Search Console, Analytics and Tag Manager accounts throughout, so nothing is hidden behind our logins.

Worked with Graig for a while now and nothing but help and has a great team working with him also. Keep up the good work.

Byron - DJKIT®

We have been working with iConquer for the last decade, and they have been fantastic in keeping our website near the top of google rankings.. whilst maintaining cost effectiveness we have had long term stategies and goals acheived.. Great company and great Guy.

S M

If you are looking for an SEO expert who actually picks up the phone, Craig is your guy. His communication is top-notch and he maintains a high level of professionalism at all times. It’s been a pleasure working with him and the team at iConquer, and I wouldn’t hesitate to use his services again in the future.

Andrew Atkinson

Working with Graig has helped us manage our websites online with ease and gain more exposure on Google. Graig is always quick to respond and help with our website updates when needed. I would not hesitate to recommend Graig, he provides good quality SEO work and in our experience, is best SEO consultant we have worked with.

MA BUCKLEY ART & MUSIC

Fantastic service. When it comes to getting results from SEO, you'll struggle to find better!

Edmund Magdziarek

SEO consultancy to turn traffic into revenue.