Capability - CAP/01
SEO that drives enquiries
If your website does not bring in leads or sales, the strategy behind it is not working. Every decision made is focused on improving visibility for a direct impact on revenue, a structured approach that aligns search intent, content and conversion.
Get a free SEO auditThe briefing
SEO is not simply about ranking for more keywords. It is about making your website more visible for the searches that can bring the right people to your business. We combine technical SEO, keyword research, on-page optimisation, content and authority building to improve organic visibility, attract relevant traffic and turn more searches into enquiries or sales.
It covers everything from the technical setup of your website to the content on each page and the links pointing to your site. Done properly, it brings a consistent flow of relevant visitors without paying for every click, and unlike paid advertising, the results compound over time.
Based in Preston and working with businesses across Lancashire and the UK, we take on a small number of clients at a time so each campaign gets proper attention. If your customers are nearby, local SEO is usually where we start.
Operations
Making sure your website is built correctly for search engines is where we start. If the technical foundation is weak, results are harder to produce. If AI answers matter to you, see AI and answer engine optimisation.
We identify exactly what your customers are looking for, no guesswork. The aim: position your business in front of people ready to act.
Each page is optimised to target what it is supposed to, matching what a user expects to find when searching.
Content keeps you visible long-term. Every piece has a purpose and supports the overall strategy. Need the writing done too? See SEO content writing.
Search engines treat incoming links as a signal of trust.
A straightforward way of working, built to earn trust rather than assume it.
Evidence
Rankings held in competitive, high-value markets - not vanity terms.
DJKIT
#1 for “DJ equipment”
Plus top three rankings across hundreds of brand and product category queries, driving record organic revenue.
Nando’s
#1 for “chicken restaurant Kingston”
Local branch dominance in a market with heavy competition for the same query.
Webtool
#1 for “webtool”
Top position held for the core commercial term the business depends on.
Rate card
Every recommendation is backed by professional-grade tools, SEMrush and Screaming Frog for data and audits, Google Analytics and Search Console for tracking what actually happens after. Software feeds the analysis; the final decision on content, website code and analytics data is always made by hand, not automated. Tool costs are reflected in pricing, not hidden in a vague retainer.
The free audit is a short, no-obligation look at the main issues on your site. The £285 full audit is the complete piece of work: we crawl every URL, compare you against the sites currently outranking you, research what your customers actually search for, and come back with a prioritised list - what to fix first, what it should produce, and what can wait. You own the findings whether or not you go on to use us.
A thorough audit that pinpoints the exact areas holding back your rankings, actionable, not vague.
Includes competitor and keyword research. Minimum 5 pages, effective content strategy needs breadth.
Technical fixes to improve site speed, a key ranking signal that's often overlooked.
Costs vary by domain authority and niche. Discussed and agreed upfront, no surprises.
A well-researched, SEO-optimised article written for your audience and search intent.
Research, tone of voice, audience targeting, everything that makes PR worth publishing.
Ongoing retainer perfect for local businesses, service providers and ecommerce, tailored to your goals.
SEO is a long game, all retainers run a minimum of 6 months. Packages scale to £10,000/month for larger ecommerce or competitive national campaigns, scoped individually. See the full SEO pricing for everything included.
Modus operandi
Most SEO that UK businesses invest in fails because it is inconsistent. Search engines match a user's query to relevant pages, get this right and performance improves significantly. No shortcuts, no outdated tactics.
Businesses who want:
We also run sector-specific SEO for industries with their own search behaviour.
When managed properly:
Every campaign is built around:
First 90 days
A campaign should not feel like a black box. This is the sequence the first three months follow.
Full technical and content audit, current rankings recorded, competitors mapped.
Crawl, indexing and speed issues resolved. On-page work begins on the highest-value pages.
Priority pages rewritten or created, internal linking built out.
Link acquisition begins, first full performance review against the baseline.
Debrief
Most websites see meaningful improvement within three to six months, depending on the competitiveness of your industry and the current state of your site. SEO is a long-term strategy, results build over time.
The rate card above covers the work most clients need: audits at £285, retainers from £650 a month. Larger campaigns, national rollouts and big ecommerce sites are scoped individually, up to £10,000 a month. The published prices are a starting point, not a ceiling.
Local SEO targets searches in a specific area (“plumber in Manchester”). National SEO competes across the country without a location attached. Some businesses need both.
Ads give immediate visibility but stop when you stop paying. SEO builds organic visibility that doesn't rely on ad budget. Running both is often most effective.
Yes. Where access is provided, we implement changes directly rather than leaving recommendations in a document. The work actually gets done.
Keyword rankings, organic traffic, and most importantly the enquiries and conversions your site generates, real business performance, not vanity numbers.
Almost certainly. If customers search online for what you offer; trades, professional services, ecommerce, there is opportunity to improve your visibility.
A mix of data, technical and AI-assisted software: SEMrush for keyword and competitor research, Ahrefs and Majestic SEO for backlink and authority analysis, Screaming Frog for technical audits, and Google Analytics and Search Console for performance tracking. AI tools including Claude, ChatGPT and Quillbot support research, drafting and editing. Every tool feeds the analysis, but the final decision on content, website code and analytics data is always made by hand, not left to software.
Your move
Find out exactly what's holding your site back - and what it would take to fix it.