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For twenty years, letting Google crawl your website was not really a decision. It was simply how the internet worked. Google indexed your pages, sent traffic back in return, and everybody carried on with their… Read More

If you have looked at the Page Indexing report in Google Search Console recently and seen a string of pages marked “crawled – currently not indexed”, the instinct is usually to hunt for a technical… Read More

If your organic traffic looked odd over the weekend, you were not imagining it. Around Saturday 18 July, the major rank tracking tools lit up at the same time, and the SEO forums started filling… Read More

Last Friday, Nick Fox, Google’s head of search, took to LinkedIn with a message clearly aimed at nervous publishers and website owners. His claim: Google’s AI features, meaning AI Overviews and AI Mode, now send… Read More

If your organic traffic took a strange dip or jump around the 11th of July, you are not imagining things. Several independent ranking-tracking tools picked up a clear spike in search volatility around that date,… Read More

I hear a version of this question on almost every discovery call. A business owner has been burned before, or they have a friend who spent thousands on an agency and got nothing back, and… Read More

Every website is aiming at something. The question is how tightly you aim, and when. Over many years of doing this, I have found that the best keyword strategies are not a choice between two… Read More

One of the most common conversations I have with clients is about budget, and it usually goes the same way. The PPC spend is easy to defend because the numbers are right there: spend goes… Read More

Every few months somebody tells me SEO is finished. AI chatbots have taken over, apparently, and nobody uses Google any more. Then a piece of data lands that makes the whole argument fall apart in… Read More

Imagine waking up to find one of your best performing pages has vanished from Google. Your content has not changed. You have not broken any rules. Yet the traffic has dropped off a cliff, and… Read More