Content writing

Content writing for Ai and Google

Most business websites do not have a content problem. They have a time problem. The blog sits untouched, the news page is out of date, and the service pages say less than they should. Our content writing services take that work off your plate and deliver copy that reads well, ranks well and gives a visitor a reason to get in touch.

Every piece is written by a person, for a specific reader, with a specific search goal in mind.

3-5 day turnaround Written by people UK English Meta title & description included

Start your order

Request your content

Tell us what you need and we will come back with a clear plan and a delivery date.

The brief

What we write

We write three types of content, each in three lengths.

01

Blog posts

Blog posts keep your website active and give you something to rank for between service page updates. They suit topics your customers search for before they are ready to buy.

02

Articles

Articles are more authoritative and more thoroughly researched. They work well as cornerstone content on your own site, or as guest contributions to industry publications.

03

Press releases

Press releases announce something worth reporting, such as a launch, an appointment, an award or a milestone. We write them in the format journalists expect, so they are easy to pick up and publish.

Choosing a length

500
words

Suits a single focused topic, answered properly without padding.

750
words

Room for more depth, examples and supporting detail.

1000+
words

Enough to cover a subject properly and compete for more competitive search terms.

All three content types are available at all three lengths.

Beyond the blog

Website content writing

If you need copy for the pages of your site rather than a blog, our website content writing covers that too. We can write or rewrite service pages, location pages and category descriptions so they answer the questions a buyer has and give search engines a clear picture of what each page offers.

Method

How we make content rank

Good rankings rarely come from good writing alone. They come from writing the right thing, in the right way, for the right search.

01

Keyword research comes first

Keyword research for content writing is where every piece begins. Before a word is written, we look at what your audience searches for, how competitive each term is and what the pages already ranking have in common. That decides the topic, the angle and the structure.

02

SEO shapes the piece itself

SEO for content writing then shapes the piece itself. We handle the headings, the opening paragraph, the internal links and the supporting detail, so the page is clear to a reader and easy for Google to understand. Each piece comes with a meta title, a meta description and a suggested URL slug, ready to publish.

03

The standard we write to

Anyone wondering how to write great SEO content will find the answer is less mysterious than it sounds. Answer the question properly, write it for a real person, be specific, and do not pad. That is the standard we work to, and it is also the standard Google increasingly rewards.

Delivery

Working with us

Turnaround

Most orders are delivered within 3 to 5 working days. Shorter pieces with a clear brief tend to arrive at the quicker end. Longer pieces, or those needing more research, take longer. We confirm the delivery date when we agree the order, so you know what to expect.

What we need from you

A short brief is enough to get started:

  • The topic, or the problem the content needs to solve
  • Who the piece is for
  • Any keywords you already have in mind
  • The tone you would like, and anything that must be included or avoided

If you do not have keywords, we will find them. If you are unsure of the topic, we will suggest some.

Suited to

Who this is for

Our content writing service is built for business owners, marketing managers and agencies who need consistent, search-ready copy without hiring a full-time writer. We work with UK businesses across many sectors, and each piece is written in UK English, in a voice that suits your brand.

Common questions

Content writing - frequently asked questions

Who writes the content?

A person does. We use research tools and we understand how AI search works, but every piece is written and edited by a human being who has read the brief and understood who the piece is for. That is the difference between content that ranks and content that reads like it was generated.

How long does content writing take?

Most orders are delivered within 3 to 5 working days. Shorter pieces with a clear brief arrive at the quicker end; longer or more heavily researched pieces take longer. We confirm the delivery date when the order is agreed.

What word count should I choose?

A 500-word piece suits a single focused topic. At 750 words there is room for more depth and examples. At 1000 words and above we can cover a subject thoroughly enough to compete for more competitive search terms. If you are not sure, tell us the topic and we will recommend one.

Do you do the keyword research as well?

Yes, and it is included. Before anything is written we look at what your audience actually searches for, how competitive each term is, and what the pages already ranking have in common. If you already have keywords in mind we will work to those instead.

What do I get with each piece?

The finished copy, plus a meta title, a meta description and a suggested URL slug, ready to publish. Headings, internal link suggestions and structure are handled as part of the writing rather than charged separately.

Can you write in our tone of voice?

Yes. Tell us the tone you want, send us a few examples of writing you like, or point us at your existing pages, and we will match it. Everything is written in UK English unless you ask otherwise.

Will the content be unique?

Every piece is written from scratch for you and checked for duplication before delivery. Nothing is spun, reused or published elsewhere.

Can you publish it on our site for us?

We can. Most clients prefer to publish themselves since everything arrives ready to paste in, but if you would rather we handled it, say so when you order and we will quote for it.

Start your order

Tell us what you need

Tell us what you need, how long it should be and when you would like it, and we will come back with a clear plan and a delivery date.