WordPress Website Design

Fast. Secure. Conversion Focused.
Your website must look great, be fast and secure, and conversion-ready. I’m Graig Upton, a website designer with expertise in development and optimisation, with a focus specifically on WordPress sites. I help businesses transform slow, non-performing sites into fast, conversion-centric sites.
Does your WordPress site load slow, look dated, and fail to deliver? Let’s fix it!

Why WordPress optimisation matters

Having a WordPress site that has not been properly developed, will noticeably leave you with:

  • Slow website speeds
  • Slow page load times
  • Increased bounces and lost opportunities
  • Struggling to get a foothold in Google rankings
  • Poor mobile usability or experience
  • Security vulnerabilities or open to hacks
  • Lost leads and impact on the bottom line

Speed, foundation, and a thoughtful plan all impact your bottom line.

wordpress optimisation

What I offer

WordPress performance overhaul

Speed is ideal for SEO and driving conversions. I can help you boost your WordPress site to deliver a better user experience.

What I take care of:

  • Page loading speeds
  • Core Web Vitals assessment passing
  • Image compression and best practice web formats
  • Caching and script minification
  • Database clean-up
  • Scripts and CSS optimisation
  • Hosting performance optimisation
A faster user experience often leads to better engagement.

Every decision is strategic

With 20+ years SEO expertise to inform my approach, I build WordPress websites that are optimised from the start.

The following are included:

  • Proper heading structure
  • Proper URL structure
  • Schema implementation
  • Internal linking strategy
  • Mobile optimisation
  • Improvements to indexing and crawling
  • Error fixes
Your site is optimised from the ground up.

Conversion-focused website design

A beautiful website is useless if it doesn’t drive conversions.

I excel in designing and optimising WordPress websites that:

  • Encourage visitors to take the next step
  • Enhance the overall user experience
  • Minimise obstacles
  • Boost inquiry rates
  • Build trust

Security & stability

An optimised site must also be secure.

I implement:

  • Security hardening
  • Plugin audits
  • Update management
  • Malware protection recommendations
  • Backup systems
Protect your business and your customers.

Signs your WordPress site could use a boost

  • It takes longer than three seconds to load your site
  • Not doing so great on mobile performance score
  • You have too many plugins installed on your site
  • Your website design is out-dated
  • Not performing well in search rankings despite having great content
  • Your website is not getting conversions

If these are some of the issues your site faces, a few tweaks can do the trick.

wordpress speed optimisation

What sets my approach apart

Strategy and technical know-how

Design, speed, and search ranking all work together—no silos here.

Lead by design

Design that is created to entice, attract and convert business.

Built to grow with you

As your business grows, your site needs the flexibility to adapt to the journey with you.

Open and honest process

Detailed monthly/weekly reports on progress, lead conversions and website rankings.

wordpress approach

The steps

01

Website audit

I provide a detailed review on performance, web design, SEO, and website structure.

02

Strategy plan

I provide a simple plan with clear agreed goals to meet.
03

Implementation

I implement website optimisation, redesign, and fine-tuning code-work.
04

Testing & refinement

Speed testing, mobile testing, and tweaking.

The expected outcomes

  • Rapid loading times and page speed
  • Better user engagement on-site
  • Enhanced visibility in search results
  • Capture more enquiries and conversions
  • A stronger brand image

Your website is not just a placeholder, it’s your window to the market – you have to make it so people want to come.

wordpress websites that convert

Does your WordPress site need some love?

If you’re looking to create a faster, smarter, and more powerful website that propels your business to the next level, provides the user with a good experience, I am happy to have a chat on what I can do for you.