Google Ads Management

Make your ad spend work better. Stop Wasting Budget. Start Scaling Profit.

I am Graig, a Google Ads professional with over 20+ years of expertise in creating and managing PPC campaigns to superior performance – both in spend reduction and lead generation. I assist businesses in producing better quality leads, more sales, and reducing spend.

Are you prepared to decrease your CPA and boost conversions? Let’s get a call going.

Are you experiencing this?

Spending vast sums but unsure what’s actually delivering leads
High cost per click with low conversion ratio
Campaigns set up years ago and never updated
Poor quality leads or the wrong type of lead audience
Unsure if conversions are tracked properly
Working with an agency that send reports but no real plan or remedy

Does that sound like you? You’re not alone. And it’s not a problem. I can help.

What I do

Strategic Google Ads management

I create campaigns that are engineered for performance, not just vanity metrics.

Search campaigns

Reach high-intention buyers actively searching for your service.

Performance max campaigns

Utilise Google’s automation capabilities, strategically, not blindly.

Shopping & e-commerce ads

Grow profitable product campaigns while reducing unnecessary spend.

Display & remarketing

Increase conversion rates by re-engaging visitors.

My approach: ROI first

With 20+ years of experience in digital marketing, I don’t “set and forget” marketing campaigns.

Deep account & market audit

I examine:

Search term data
Competitor activities
Conversion tracking configuration
Landing page performance
Budget allocation

Conversion tracking precision

If conversions aren’t being tracked correctly, everything else is irrelevant. I ensure:

Conversion configuration is correct
Call tracking is correctly integrated
Conversions are enhanced
Analytics data is clean

Campaign restructure & optimisation

This includes:

Tight keyword groupings
Negative keyword expansion
Bid strategy refinement
Improving Quality Score
Ad copy testing
Landing page alignment

On-going optimisation & scaling

This is not monthly, but daily, to ensure optimal performance.

Results you can expect

Lower lead costs
Higher conversions from your impressions
Reduced spend and wasted budget
Improved performance scores & ad quality
Clear reporting and spend breakdown
Scalable, actionable plans to maximise leads and reduce cost

This isn’t about just increasing traffic. It’s about gaining the most customers for your budget. Whether your budget is £2,000/month or £200,000/month, the principles of profitable PPC stay the same. I aim to make you get the most from your spend.

Why work with me instead of a big agency?

Direct access to an expert

You won’t deal with account managers or juniors. You will work directly with me.

20+ years of experience

I have guided campaigns through every significant Google update or platform change.

Transparent reporting

You’ll receive metrics that matter to your business, not just clicks or impressions.

No long-term lock-in

You won’t be locked into a contract. I’ll earn your business.

Free Google Ads audit

I’ll take a look at your account and help you find:

Budget wastage or overspend
Missed keyword opportunities or negative terms eating up budget
Conversion tracking issues
Structural liabilities in your campaigns
Quick wins for lead influx

No fluff. Just insights and advice that helps you attract more custom.

Let’s make your Google Ads profitable

Want to finally get Google Ads working for you? Let’s chat.