Search your own name, or your company name, right now. Go on. What comes up on the first page is not a neutral list of facts. It is the story Google has decided to tell about you, and it is being read by every prospect, every recruiter, and every journalist before they have spoken to […]
If you checked your analytics between Thursday 23 July and the weekend that followed and thought “what on earth is going on here?” you were not alone. Search results were moving, a lot, and whilst Google has, as usual, said nothing official about it, the data and the noise coming from site owners tell a […]
For twenty years, letting Google crawl your website was not really a decision. It was simply how the internet worked. Google indexed your pages, sent traffic back in return, and everybody carried on with their day. That unspoken agreement is now being tested by some of the biggest names in publishing, and the outcome could […]
If you have looked at the Page Indexing report in Google Search Console recently and seen a string of pages marked “crawled – currently not indexed”, the instinct is usually to hunt for a technical fault. A broken canonical tag, perhaps, or a robots directive doing something it should not. Sometimes that is the answer. […]
If your organic traffic looked odd over the weekend, you were not imagining it. Around Saturday 18 July, the major rank tracking tools lit up at the same time, and the SEO forums started filling with the usual mix of celebration and despair. Google has said nothing, which means we are almost certainly looking at […]
Last Friday, Nick Fox, Google’s head of search, took to LinkedIn with a message clearly aimed at nervous publishers and website owners. His claim: Google’s AI features, meaning AI Overviews and AI Mode, now send billions of clicks to websites every single week. Liz Reid, VP of Search, reshared it with a warm note about […]
If your organic traffic took a strange dip or jump around the 11th of July, you are not imagining things. Several independent ranking-tracking tools picked up a clear spike in search volatility around that date, and it followed a period that has already been eventful for anyone watching Google Search closely this year. Google has […]
I hear a version of this question on almost every discovery call. A business owner has been burned before, or they have a friend who spent thousands on an agency and got nothing back, and they want to know: am I about to put money on the table with no guarantee of a return? It […]
Every website is aiming at something. The question is how tightly you aim, and when. Over many years of doing this, I have found that the best keyword strategies are not a choice between two approaches, but a sequence of them. I call them the ‘’scatter gun’’ approach and the ‘’sniper’’ approach. One can comes […]
One of the most common conversations I have with clients is about budget, and it usually goes the same way. The PPC spend is easy to defend because the numbers are right there: spend goes in, revenue comes out, and everyone in the room can see the relationship between the two. SEO is a harder […]