Most SEO reports look the same. A page of keyword positions, a graph of impressions and a line saying traffic is up. What they rarely answer is the question the person paying for them actually has: is this bringing in business? This guide covers what to track, how to set it up so the data […]
Claude is fast. Give it a crawl export and it will summarise a site’s technical problems in minutes, a job that once took most of a day. That speed is the appeal, and it is also the risk. A confident recommendation that is wrong reads exactly like one that is right. If nobody checks it, […]
On 24 September 2026, Google released its September 2026 spam update, the fourth spam update the company has issued this year. The rollout is running globally, across every language Google indexes, and Google has said it may take up to two weeks to complete. That timeline alone is worth pausing on, because none of the […]
Google’s leadership has said that people love AI Mode and that it sends more visitors to the open web than ever before. A new randomised experiment points the other way. If enquiries for your business start with a Google search, the details are worth knowing. What the researchers did Researchers at Northeastern University and the […]
A growing number of your customers are asking ChatGPT, Gemini or Google’s AI Overviews before they ever type your name into a search bar. Here is how to find out what AI is telling them, and what to do if you do not like the answer. Search behaviour has quietly shifted. Someone with a problem […]
You are sitting at position one on Google for the exact phrase your business lives and dies by. Every SEO report tells you this is the goal. You have hit it. Then you check your enquiries, and nothing has changed. I see this more often than people expect, and it rarely has anything to do […]
Picture a typical Saturday. Someone is scrolling their phone on the train, half-watching a short video of a plumber fixing a leaking tap in under two minutes. They are not looking to hire a plumber. They are simply killing time. Three weeks later, their own tap starts dripping, and they open Google, type in a […]
A client asked me a question last month that I hear in some form almost every week: “Their website is nowhere near as good as ours, so why are they sitting above us on Google?” It is a fair question, and it is becoming a more common one. Search results used to follow a fairly […]
A Preston-based electrician came to us wondering why his business barely showed up on Google Maps, despite being established, insured and fully qualified. He assumed the fix would be simple: post more often, add a few more keywords, maybe pay for some directory listings. Once we opened his Google Business Profile, a different picture emerged. […]
Most business owners have, at some point, been told a confident answer to “why is my website not ranking?” that turns out to be a guess dressed up as expertise. A recent study offers something more grounded: a large group of working SEO practitioners scored more than a hundred potential ranking signals, and the pattern […]