Management is charged on the work the account needs, not as a slice of whatever you happen to spend - until spend is high enough that it genuinely drives the workload.
Prices
Google Ads account build
Structure, keywords, ad copy and conversion tracking, built from scratch.
£495
A Google Ads account built properly from the start, rather than inherited and patched. Campaign structure, keyword research with the negatives that stop you wasting money, written ad copy, extensions and conversion tracking that actually records a sale or enquiry. A badly built account wastes budget indefinitely - this is the one-off that stops that.
Google Ads management
Ongoing management. Above £5,000 monthly spend this becomes 15% of spend.
From £1,500 / month
Ongoing management: bids, budgets, search terms, negative keywords, ad testing and landing page feedback, with monthly reporting on cost per enquiry rather than clicks. Above £5,000 monthly spend the fee moves to a percentage, because larger accounts genuinely need more hours - not because the spend is bigger.